Concept to shelf, in three phases.

Each phase stands on its own, so start wherever you are. No need to commit to all three upfront.

01

Foundations

For founders starting from an idea.

What happens

  • Kick-off session on claims, results and specs
  • Competitor research and an in-person product review
  • Manufacturer shortlist questionnaire
  • Regulatory check for your markets

You walk away with

  • A formulation brief, ready for manufacturers
  • A manufacturer shortlist
  • Clarity on what your markets allow

From SGD 1,000

Final quote after your discovery call

02

Formulation development

From brief to a ready-to-launch product.

What happens

  • Final manufacturer selection
  • Full formula, down to the percentages
  • Regulatory compliance for your markets
  • I support you through every step with your manufacturer, from first call to final sample
  • Up to three sample rounds

You walk away with

  • A ready-to-launch product that meets your specs
  • An initial stability check passed
  • A formula you own

From SGD 3,000

Final quote after your discovery call

03

Ongoing support

Retainer

Your product is ready to launch. I'm still here as questions come up.

What happens

  • Answers by message, as and when you need them
  • Support with product documentation
  • Claims and label language review
  • A monthly one-hour check-in

From SGD 800 / month

Final quote after your discovery call. 3-month minimum.

Product development for established beauty brands
For established brands

Already have a brand?

You don't need to start from scratch.

Expand your line

Add a new product that fits what you've already built.

Enter a new market

Check your range against local rules before you launch.

Test an idea

Sound out an ingredient, claim or concept before you commit.

We'll start with a call, then pick the phase that fits.