Science comes first.
Marketing matters. But efficacy is what brings customers back.
About
Hi, I'm Radha.
Scientist. Entrepreneur. Speaker. Author. And most importantly, mum.
I help indie beauty brands go from concept to shelf. And I know what founder life demands, because I'm living it too.
My story
I ask the questions you didn't think to ask.
I've always been the one asking why. Why does this work? Why doesn't that? Before Google had the answers, books did, so I read everything, mysteries most of all. That's how I ended up in forensic science.
Somewhere along the way, I fell for skincare. When the chance came to move into personal care formulation, I took it without a second thought. I'd been studying it for fun for years.
That's where I learned the gap between what a label says and what a formula does. Now I bring that investigator's habit to your brand: the ingredient you never questioned, the claim that won't hold up, the line in the manufacturer's quote that doesn't add up. Better I ask now than your customers ask later.
Most scientists are too technical. Most marketers are too creative. I'm a creative with a science background, which is exactly what personal care needs.
Why circular
Why "circular"?
I also co-founded Niram, a circular fashion brand. In fashion, circular means keeping things in use instead of throwing them away. Running Niram taught me how much waste hides in the making of things, long before anything reaches a customer.
In formulation, that looks like:
- Fewer ingredients. Every one earns its place. Nothing goes in just to look good on the label.
- Less waste in development. A tight brief means fewer failed batches, fewer sample rounds and less money burned.
- Products people finish. An effective product gets used up and bought again. That's the most sustainable thing a formula can do.
Sustainability you can measure, not a sticker on the box.
What I believe
Three things I won't budge on.
You own what we build.
Your formula is yours. Take it to any manufacturer, or sell it with your brand one day.
No chemical-free claims.
I get clean beauty. But everything is a chemical, including water. We decide on evidence, not buzzwords.
The credentials
The paperwork, for the sceptics.
BSc (Hons) Forensic Science, Analytical Chemistry
Deakin University
Graduate Certificate in Cosmetic Science
University of Cincinnati
MBA
Murdoch University
Google AI Certification
Google
- Nearly a decade with raw material manufacturers across APAC
- Projects behind household-name products
- Found a new use for esterquats as sunscreen boosters
- Built an APAC consumer goods capability from scratch, with test methods adopted globally
- Worked alongside regulatory teams on product information files