I know what I want. I just don't know the science behind it.
You've used every product out there and know exactly what's missing. Turning that into a formula is a whole other language.
Concept to shelf
Do more with less.
You know what you want your product to do. I know how to make it happen. Fewer ingredients, less waste, and a scientist on your side from concept to shelf.
Science firstEvery decision backed by evidence, not trends.
Fully independentNo manufacturer ties, so my advice is only on your side.
Based in SingaporeWorking with brands worldwide.
Regulation readyFormulated with the ASEAN Cosmetic Directive and EU rules in mind.
Sound familiar?
Any of these ring a bell?
White label? OEM? ODM? Who owns the IP?
The manufacturer keeps suggesting things that drift from what you asked for, wrapped in jargon you're too polite to question.
Three samples in, and it's still not right.
Every round costs time and money, and somehow you're further from what you wanted than when you started.
What I do
Think of me as your technical expert on call.
Starting a brand?
You have the idea and a mood board. Foundations turns that into a brief a manufacturer can actually work with.
Start with Foundations →Growing your brand?
Adding a new product to your line, or taking your range into a new market. I'll make sure it fits what you've already built, and meets the rules where you're going.
See how I can help →Got an idea to sound out?
A new ingredient, a claim you're unsure about, a quote that doesn't add up. Talk it through with me. I'm all ears.
Book a free discovery call →
The approach
What "do more with less" means.
Fewer ingredients
Every ingredient earns its place. If it's only there to look good on the label, it goes.
Less waste in development
A tight brief means fewer sample rounds, fewer failed batches and less money burned.
On your team
I keep us on your priorities, bring us back to what matters, and give you options. You never face a manufacturer alone.
How it works
Brief it. Build it. Launch it.
01
Foundations
Your formulation briefWe start with what you want your product to do, feel and claim. I study the competition with you and turn it all into a brief manufacturers can work from.
02
Formulation development
Your approved formulaThen we build the formula, ingredient by ingredient. Every one earns its place. Up to three sample rounds, with me on every manufacturer call.
03
Ongoing support
Your launch partnerOnce your product is ready to launch, I'm still on call for questions, documentation and claims language.
Who it's for
Let's make sure we're a fit.
This is for you if
- You have a product idea but no lab, and no idea where to start
- You want sustainable, but backed by evidence, not vibes
- You're tired of manufacturers who won't explain what's in your formula
- You want to own your formula, outright
- You're selling in Singapore, ASEAN, Australia or the EU
This isn't for you if
- You want a white-label product on shelves in two weeks
- You want "chemical-free" on your label (everything is a chemical, including water)
- You want sustainability as a marketing sticker, not a decision
- You're a large brand with an in-house R&D team
Keep exploring
Get to know how I work.
01 · The scientist
Meet Radha
A decade inside raw material manufacturers across APAC, working on projects behind household-name products. Now I bring that rigour to indie brands.
Read my story
02 · Learn with me
Talks and workshops
Short, practical sessions on what it takes to build a beauty product. Bring your questions. Leave with fewer.
Next up: Concept to shelf, 20 January.
See upcoming sessions
03 · Good questions
Questions founders ask
Who owns the formula? Can you help me find a manufacturer? What's the difference between OEM and ODM? The answers are here.
Read the FAQ
Or learn on your own
Science on Instagram
Ingredient breakdowns, myth checks and what actually goes into your products. Free, and no sales pitch.
Follow @circularscientistReady to go from concept to shelf?
Start with a free discovery call. Bring the idea, the questions, or the confusing quote.